11 Jan 2018
A survey carried out by the Confederation of British Industry (CBI) has revealed a significant rise in the number of people who believe UK businesses have a good reputation.
The CBI’s survey compared public perceptions of UK firms between May and November 2017, and found that two in three individuals believe that UK businesses have a good reputation.
It also suggested that members of the general public are becoming increasingly aware of the benefits businesses bring to their local communities.
The main bulk of positive views on UK businesses were given by people aged between 18 and 34: when compared to previous findings, a 15% rise in positive views amongst 18 to 34-year-olds was recorded.
One of the most significant drivers behind the rise in public confidence was having a sense of pride in British business. The quality of UK firms’ goods and services also helped to boost confidence amongst the public, the survey revealed.
Commenting on the findings, Josh Hardie, Deputy Director General of the CBI, said: ‘CBI members are in no doubt: trust underpins growth. A strong relationship between business, employees and consumers will help to increase standards of living. Trust is built on understanding – the more the public see the benefits business brings, the better the relationship.’